• WERK
  • WHO AM I, REALLY
  • HIT ME UP

Adam Capell

Writer. Creator. Prose Pro.

  • WERK
  • WHO AM I, REALLY
  • HIT ME UP

Embarrassing Parts

If you don’t maintain your vehicle, there’s a good chance it will publicly humiliate you.

So I created a campaign, positioning the Toyota Service Centers' National Savings Events as a way to avoid being the asshole with the obnoxiously-loud vehicle. And the results have been astounding thus far, reeling in $2 million more than last year’s event. No big deal.

Hero Spots

Social

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